An interesting article taken from Mumbrella, who interviewed Joe Brown, the CEO at Media Junkies
Do you think a website is still necessary when Facebook is now practically a one-stop-shop for everything that you need in marketing?
Targeting website visitors, I believe, is still the best way to capture leads. However, not everybody has impressive traffic to their website; some don’t even have one.
It’s a good thing Facebook remarketing has come up with many options that can give advertisers the push they need, with or without a website.
When Facebook came up with Engagement on Facebook Custom Audiences, the targeting possibilities provided looked really impressive. Advertisers can now target those who engage with videos, Lead Ad Forms and Facebook Canvas. That’s just the tip of the iceberg because now there is Facebook Page Engagement Custom Audiences.