About: Samsara was created as a portfolio task at Shillington College of Design. Everything from naming the brand, to competitor research, copywriting, logo design, product design, stationary design and photography was created for this brand identity.
Brief: In Sanskrit, Samsara means the cycle of death and rebirth to which life in the material world is bound. This product contains organic Nepalese buffalo milk and had essential vitamins and minerals. My idea was to replicate a mandala, a spiritual symbol which has a similar shape to this ice cream packaging. The colours chosen demonstrate the flower essences that each product contains.
