M(Advtg), B(Media&Comm), Dip(GraphDes)
Multi-disciplinary Creative
Irina is a professionally qualified, Melbourne-based integrated media all-rounder with over 10+ years of experience in all aspects of strategic marketing and creative media.
After completing a Masters in Advertising/Communication at RMIT in Melbourne, and during her full-time employment in the Advertising and Research industries, Irina freelanced frequently in most creative industries to build on her skills.
Irina holds a Bachelor of Communication, with a contextual major in Psychology (RMIT) with Distinction, Diploma of Graphic Design (Shillington College), Summer Film School Certificate (Melbourne University), Digital Photography certificate (CCP), is a member of The Australian Market & Social Research Society (AMSRA) and is a qualified WordPress developer building over 300 sites.
Her thesis topic during her Masters’ Degree at RMIT, was on Shock Tactics in Political Advertising. Her work on Australian Screen Content Producers during her Research career at Bergent Research, was cited and published by Professors at the Queensland University of Technology and can be found here.
Irina is a human and animal rights activist. She is a mum of a beautiful 7-year-old boy and is now solely focusing on her business, trading under Ikonik Media.
Her interests include traveling, semiotics, world cuisine, camping, animals, horror films, science books, hiking, caving, exploring, abseiling, and snorkeling.
Initial Stage
01. Research
A strategic approach to branding is key. Through a detailed process of research and discovery, each project is researched in order to understand what the brand needs to look like or feel like. These insights help build a meaningful concept and position your business ahead of competitors.
Stage 2
02. Plan
Irina holds experience and abilities in a wide range of different graphic design disciplines. Her approach to design is always based around achieving an objective. It could be to communicate a sales message, to influence someone’s perception of a company or to support an existing brand position.
Stage 3
03. Develop
Irina has a strong knowledge of print including stocks and printing techniques. Photography and video services include the use of state of the art equipment. A solid understanding of the purpose of the creative piece and its intended target market, are all trademarks of Irina’s work.
